Brand Identity
Strategic discovery, wordmarks, monograms, color systems, typography, stationery, and brand guidelines designed for longevity.
Deliverables: Logo suite, styles, usageTimeless brands & elegant web experiences.
I craft refined visual identities, conversion-minded websites, and art direction for clients who value clarity and quiet confidence. Every project blends strategy, typography, and polished motion for a distinctly modern-classic feel.
Start a projectCommercial
Website & UX
Elegant front-end systems focused on readability and performance. From one-page microsites to bespoke marketing sites.
Stack: HTML/CSS/JS, Webflow, WordPressArt Direction
Photography direction, motion cues, and asset curation to ensure cohesive expression across digital and print touchpoints.
Add-ons: Campaign kits, decksSelected Work
A small selection of recent engagements. Full case studies available on request.
Vera Atelier
Minimalist couture brand refresh with typographic logo, gilded accent system, and a responsive lookbook site.
View notesNorth & Field
Outdoors lifestyle identity and ecommerce UI kit, emphasizing warm neutrals, serif display, and tactile detail.
View notesMaison 37
Hospitality brand with editorial web layout and motion micro-interactions for bookings and events.
View notesAbout
I’m Caitlin — a designer based in Norwich. My practice pairs strategic thinking with an eye for quiet luxury, building systems that scale gracefully. I partner with founders, studios, and cultural institutions on projects from discovery through launch.
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What’s the typical timeline?
Brand identity engagements run 3–6 weeks; website projects 4–10 weeks depending on scope and content readiness.
Do you offer retainers?
Yes. Many clients continue with design support for launches, campaigns, and ongoing site improvements.
How do we begin?
Send a short brief with goals, timeline, and references. I’ll respond with options and next steps.
Contact
Email: [email protected]
Residential directory: Sitemap · Media kit available upon request.
Request availability